The cosmetics industry in Bangladesh is led by both global and local giants, along with an expanding number of small and medium-sized enterprises (SMEs). The market for skin care products in Bangladesh is expected to reach $2.12 billion by 2027, with a compound annual growth rate (CAGR) of 8.1% from 2021 to 2027. While international brands dominate the market, product quality is a more significant factor in consumer purchasing decisions than price. Local manufacturers focus on the middle to low-price market segment, producing affordable products under their own brands. Consumers are increasingly seeking natural products to avoid chemical allergens. Additionally, product awareness driven by advertisements and celebrity endorsements is boosting the sales of skin care products across the country. The cosmetics market in Bangladesh is growing rapidly, fueled by the rising popularity of well-known brands and the contribution of the SMEs, which are helping drive the industry towards sustainability. The rapid growth of e-commerce distribution is another key factor supporting the expansion of this promising sector. Consumer concern for quality assurance has taken this industry into the next level which is paving the way for export opportunities in the coming days.
